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Corinthia.com
Insight and planning for luxury hotels sites
Corinthia web journeys and persona building
Branding efficiency plan in figma
Besides working through the content plan to make conversion more likely across visits, social and CRM platforms, I also worked through the plan to execute and master and sub brand component library. This would allow us to use shared functionality across multiple service sites but deploy with different graphic devices. So when Corinthia needs a slight brand change for a new restaurant or Leisure facility they can still use core components.
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